# Kevin Cole

> Kevin Cole is a product marketing executive currently seeking his next product
> marketing role. He practices "full-stack" product marketing: the backend work
> that powers the marketing engine (positioning and messaging, buyer personas
> and ICP, market research, competitive intelligence, win/loss analysis, sales
> enablement) and the public-facing frontend work that depends on it (content
> marketing, events and conferences, analyst and public relations, product
> launches, co-marketing), with leadership underpinning both.

## About

- Product marketing executive based in the Boston, Massachusetts area; built a
  career in enablement and technical training before moving into product and
  technical marketing.
- Experience spans 30-person startups, 700-person scale-ups, and
  70,000-person enterprises, across non-profit, startup, and large-cap public
  companies.
- 14+ years living overseas; extensive cross-cultural experience.
- Leadership: scaled a team from 1 to 13, hired and onboarded quickly, kept
  attrition low, promoted whenever possible, coached through role changes and
  re-orgs. Leads with trust, a clear vision of success, unblocking the team,
  and being a teammate first and manager second.

## Selected work

- **Hands-on labs program** — built the #1 hot lead generator, giving on-demand
  access to the software; grew to 7,000 deployments per year, used by prospects,
  partners, and employees (especially presales).
- **PMM Swarm** — a team of AI agents coordinating over chat channels to share
  insights across competitive intelligence, market research, content marketing
  ideas, and ICP sentiment and trends.
- **ZertoCON** — annual user conference, four years (3 in Boston, 1 in
  Nashville), grown to 800 attendees before going virtual during COVID.
- **Zerto 10 launch** — hybrid launch: live on-site at HQ, streamed online, and
  regional watch parties. Included one of the last interviews with Kevin Mitnick.
- **Business Case Builder** — an ROI/TCO tool adopted by sellers and partners;
  deals using it were 3x larger. Built the financial model, self-taught Angular
  for the MVP, then brought in a web developer to productionize it.

## Skills

Product positioning and messaging; buyer personas and ICP; market research;
competitive intelligence; win/loss analysis; sales enablement; content
marketing; events and conferences; analyst relations and public relations;
product launches; co-marketing; cross-functional engagement with Sales,
Product, Engineering, and Demand Gen; team management including managing
managers; leading with empathy and strengths-based coaching.

## Side projects

- [JobKeeper](https://www.myjobkeeper.com) — job-search tracking app; originally
  Ruby on Rails in 2015, refactored with AI in 2025.
- [WompyMail](https://www.wompymail.com) — a Gmail web client.

## Links

- [Portfolio and full background](https://www.kcole.net/)
- [LinkedIn](https://www.linkedin.com/in/kecole)
- [GitHub](https://github.com/moosilauke)

## Contact

- Email: kevincole@gmail.com
- Phone: 774-260-0322